By Arnoud Visser

The brand is without doubt one of the such a lot striking literary innovations of Renaissance humanism. The symbolic imagery provided in those Neo-Latin logo books constituted an incredible effect on many components in early glossy literature and artwork. This quantity offers the 1st accomplished learn of Sambucus' influential Emblemata (first released by way of Christopher Plantin, Antwerp, 1564). It reconstructs the cultural-historical contexts within which it was once produced, therefore reconsidering the social and advertisement features of the humanist brand. observed via a close research of person logos, it takes into consideration the logos' classical intertextuality and the connection among notice and snapshot. This research exhibits how the emblematic perform can vary from modern image and brand theories, that have frequently colored glossy interpretations of the style.

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Although the title page again promises a significantly enlarged and revised version (“Cum emendatione et auctario copioso”) the collection has not in fact undergone significant changes. One emblem, an epithalamium dedicated to a Gent couple, is left out bringing the total collection to 222 emblems. The format of the book is changed, however, to the smaller 16o size. As a result of this, the picturae are not printed within borders. Furthermore, the order of the emblems has been adapted. Technically, this makes it the last restructured and corrected version of the emblems even though the text does not show any considerable changes compared to the previous edition.

60 It is not clear how these jobs relate to the standing of a particular courtier. In this case, for instance, it is hard to find out whether Sambucus’ begging to be excused has more to do with indignation at being asked to do such menial work than with a lack of ability. Similarly, his involvement with the English delegation of 1567 was of a quite practical nature. The earl of Sussex had come to Vienna to prepare the never realised marriage between queen Elizabeth I and Maximilian’s younger brother, archduke Karl.

44 During these years, Sambucus travelled intensively. Apart from exploring the riches of these places and meeting scholars, he was constantly searching for new and interesting items for his collections of books and antiquities. In 1558, Sambucus had left Vienna for Italy, visiting Venice and Padua. Probably he also made a short trip to Paris and back to Padua in 1559, before crossing the Alps once more to the French capital in 1560. His second stay in Paris lasted two years. Sambucus established lively contacts in the milieu of the Collège Royal.

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