By Matthew Hall

With a foreword by means of Brendan Gough.

Modern males across the world have gotten more and more serious about their photo, spending extra in their disposable source of revenue on beautification services. certainly, many males file those as crucial for employment and social development. yet do those really new advancements – features of so known as metrosexuality - sign a problem to the dominance of conventional masculinities? Departing from conventional sociological reasons, this e-book examines the phenomenon psychologically, from the point of view of the self-identified metrosexual in on-line speak, highlighting the negotiation and building of masculinities and sexualities within the twenty-first century.

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In other words, these men’s practices were becoming too much like those associated with women and femininity. g. sticking to conventional masculine fashion styles and the use of shave-related products) with the modern demands of gender equality, interspersed with traditional masculine traits. That is (2005, p. e. a type of masculinity … that combines the best of traditional manliness (strength, honor, character) with positive traits traditionally associated with females (nurturance, communicativeness, cooperation).

The male characters – Dominic Toretto and Del Spooner – have strikingly similar attributes, such as being lean and muscular, technically savvy, competitive, emotionally stoic and pain resilient, tough, fearless, skilled with cars and weapons and desirable to women, indicating heterosexuality. , 2013) and Sylvester Stallone in Bullet To The Head (Gough & Hill, 2013), suggesting that such notions of masculinity cut across generations – at least in films. Accordingly, hegemonic masculine attributes are not then upheld by force; rather, they achieve dominance by means of persuasion and are sustained through the institutions of culture – film, television, books, magazines, the Internet and so on (Connell & Messerschmidt, 2005).

Indeed, as I will argue in Chapter 1, individual men construct their own version of masculinity in specific contexts, whilst women construct their own versions of femininity. The particular form each takes depends on several inputs, such as who one is interacting with, and the location, time, manners and culture of the day. Of course this doesn’t mean that individual masculinities or femininities and their associated features are only sex-specific. As I will show, what constitutes appropriate for wo/men can be contested, including a concern with one’s body and body image.

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