By Jerry M. Burger

This confirmed textual content fuses the easiest of theory-based and research-based guideline to provide you a robust creation to character that's obtainable and comprehensible. Burger pairs "theory, functions, and assessment" chapters with chapters that describe the examine courses aligned with each significant theoretical technique. Biographical sketches of theorists and money owed of the tales at the back of influential learn courses assist you achieve an figuring out of ways vintage and modern findings relate to one another, and strengthen the concept that concept and study perpetuate each other. In-text self-assessments and a examine consultant (available individually) let you cease, think of what you're examining, and have interaction with the cloth

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KEY TERMS collectivist culture (p. 11) individualistic culture (p. 11) personality (p. 4) MEDIA RESOURCES Visit our website. com/ psychology/burger to find online resources directly linked to your book, including quizzing, glossary, flashcards, and more. CHAPTER Personality Research Methods The Hypothesis-Testing Approach The Case Study Method Statistical Analysis of Data Personality Assessment Summary 18 2 Personality Research Methods 19 Not long ago, “Desperate in Dallas” wrote to a newspaper advice columnist about her husband’s 16-year-old cousin, who was living with them.

Lack of positive reinforcers in a person’s life. That is, you may feel down and unmotivated because you see few activities in your life worth doing. A more extensive behavioral model of depression, covered in Chapter 14, proposes that depression develops from experiences with aversive situations over which people have little control. This theory maintains that exposure to uncontrollable events creates a perception of helplessness that is generalized to other situations and may develop into classic symptoms of depression.

In the latter case, you may have watched the way a popular student interacts with the people she meets and compared her behavior with the way you act around strangers. You may have even tried to change your behavior to be more like hers and then watched to see if this affected how people reacted to you. In essence, the difference between this process and that used by personality psychologists lies only in the degree of sophistication. Like all of us, personality researchers speculate about the nature of personality.

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